Branding Big Taste in Tiny Packaging

Bellicchi’s Best Biscotti

CLIENT

Kathleen Bellicchi started baking her homemade bite-sized biscotti as gifts for her friends and family, and as the demand for her biscotti grew, she decided to turn it into a small business, Bellicchi’s Best Handmade Biscotti.

SERVICES

Branding, Packaging

We aimed to develop a brand logo that pointed to the client’s strong Italian influences.

We aimed to develop a brand logo that pointed to the client’s strong Italian influences.

Because of the uniquely small size of her product, we were challenged with creating a bold, fun design that would fit on a 2” x 3” label (that’s smaller than your standard business card!).

Because of the uniquely small size of her product, we were challenged with creating a bold, fun design that would fit on a 2” x 3” label (that’s smaller than your standard business card!).

While we started with three flavors, the line continues to grow, along with the addition of gluten-free options.

While we started with three flavors, the line continues to grow, along with the addition of gluten-free options.

A year after officially launching the brand, Bellicchi’s Best introduced a new product using the same label size: panettone!

A year after officially launching the brand, Bellicchi’s Best introduced a new product using the same label size: panettone!

We were thrilled with the packaging system and brand design work that the On Design team created for Bellicchi’s Best. Their beautiful work helped us get placement in major retail food stores and quickly generated sales for our family owned brand.

Kathleen BellicchiOwner, Bellicchi’s Best
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